100+ Marketing Terms and Definitions

Posted on Posted in Marketing

A B C D E F G H I J K L M O P R S T U V X

A

Above the fold

Accessibility

Aims

All rights reserved

Alt tag

Amplification

Analytics

Anchor text

Application (App)

Attribution- NoDerivatives

B

Bio

Blind Carbon Copy (BCC)

Blog

Bounce

Brand ambassador

Branding

A trade name, sign, symbol, slogan, logo or colour that is used to identify and distinguish a specific product, service or business.

Budget

C

Call to action

Carbon Copy (CC)

Cascading Style Sheet (CSS)

Click-through rate (CTR)

Collaboration

Comment

Competitive analysis

Content Management System (CMS)

Content marketing

Contingency

Copyright, Designs & Patents Act 1988

Creative Commons

Credibility

Crisis management

Cross-linking

D

Data Protection Act 1998

Disclaimer

Domain name

Dynamic serving

E

E-article

Email marketing

Engagement

Equality Act 2010

External communication

External linking

F

Focused search

Form

G

Graphics Interchange Format (GIF)

H

Hard bounce

Hashtag

Headers

Hosting

House colours

Hypertext Markup Language (HTML)

I

Influencer

In-linking

Integration

Intellectual property (IP)

Internal communication

J

Jargon

JavaScript

K

Keyword

Keyword phrase

L

Link

Link buidling

List

Logo

A symbol or design used by an organisation to distinguish its products or services.

Long tail keyword

A keyword phrase containing multiple words.

Lossless compression

A kind of file compression that avoids loss of information or quality.

Lossy compression

File compression in which the quality of the file decreases with its size.

M

Marketing calendar

Marketing objectives

Media

Meta tag

Micro-blog

Mission statement

Misspellings

Mobile optimisation

Monthly search volume

MySQL

O

Objectives

Open rate

Organic

P

Page rank

Patent

Pay-per-Click

Pay-per-Impression

People of importance

Hypertext Preprocessor (PHP)

Plagiarism

Plugin

Pop-up

Privacy settings

Propogate

Public domain

R

Reach

Real Simple Syndication (RSS)

Repeat communication

Reputation management

Responsiveness

Response time

Return On Investment (ROI)

Rich media

Risk analysis

S

Scheduling

Search Engine Marketing (SEM)

Search Engine Optimisation (SEO)

Search Engine Results Page (SERP)

Sentiment

Sensitive information

Server

Share

Slogan

A promise about the quality of the goods or services that the business offers.

SMARTER goals

A system of goal setting in which goals are set that are Specific, Measurable, Achievable, Relevant, Time-bound. These goals are then Evaluated and Re-evaluated to determine their success.

Social bookmarking

Social engineering

Social media management

Social media marketing

Social media optimisation (SMO)

Social media plan

A social media plan is a strategy created to manage the creation and use of content and tools that will be used within and for the business. It could be in the form of an online document, marketing calendar or spreadsheet.

Social media policy

Soft bounce

Spam

Status updates

Syndication

T

Tag

Target audience

Template

Theme

Tone

Trademark

Trade secret

Traffic

U

Uniform Resource Locator (URL)

Unsubscribe

User Interface (UI)

V

Values

Validity

Video marketing

Vision

Visitor

X

eXtensible Markup Language (XML)

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